Investigating different factors influencing on brand equity
نویسندگان
چکیده
منابع مشابه
Factors influencing mobile services adoption: A brand-equity perspective
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ژورنال
عنوان ژورنال: Management Science Letters
سال: 2014
ISSN: 1923-9335,1923-9343
DOI: 10.5267/j.msl.2014.6.031